Purpose

To promote among employees and our membership a true sense of ownership in the Cooperative and promote an understanding and acceptance of the Cooperative’s viewpoint, vision, and objectives. Create engagement-centered programs, content and materials to drive member and employee satisfaction under the guidance of the Public Relations and Communication Manager.

Responsibilities:

• Create engaging text, video, photo and design content across CFEMC’s digital and print channels. Utilize mobile, budget friendly video shooting and editing apps in a fast-paced, on-the-go environment. Assist with the creation of various communication plans including but not limited to disaster response, rate changes, capital credits, and crisis management ensuring that information is updated regularly.
• Research data and industry news and works with management to develop stories for publication.
• Working with the VP of Communications and PR, the Public Relations and Communications Manager, and the Community Relations Coordinator, develop and execute a results-driven social media strategy.
• Assist in the creation, design and editing of written, video, and photo content for social media, printed pieces, newsletters, and our internal communication platform – The Grid.
• Manage promotions and schedule social ad campaigns, respond to online reviews and build the Cooperative’s reputation. Provide analytics measuring level of engagement.
• Manage day-to-day social media activities, develop relevant content to reach the company’s target audience, and interact with users in a social setting while upholding the cooperative’s image and guidelines.
• Contribute to the planning and execution of cooperative-sponsored or sanctioned events, working closely with the Public Relations and Communications Manager as well the Community Relations Coordinator.
• Provide input for the annual departmental budget and assist with developing and implementing the department work plan.
• Prepare comprehensive reports for management, showcasing the impact of communication initiatives.
• Monitor cooperative’s website and update links, stories, newsletters, and other content as directed by the Integrated Communications Team Lead.
• Perform administrative tasks for the Communications department including but not limited to preparing documents and spreadsheets; preparing presentations; and maintaining electronic files, catalog articles and ads for EMC and its subsidiaries.
• Serve on rotation for social media during crisis and storm situations. Respond to inquiries and posts from members and the general public.
• Create ads for placement and publications as directed by the VP of Communications and Public Relations and/or the Public Relations and Communications Manager.
• Collaborate with other departments to provide graphic design assistance as needed.
• Manage the Touchstone Energy Co-op Connection Card program by maintaining records, soliciting vendors and promoting to members.
• Assist with the planning and coordination of the CFEMC Annual Meeting.
• Actively participate and represent the Cooperative in community, civic, and educational programs, events and projects to promote a favorable public image of the Cooperative.
• With the Public Relations and Communications Manager, coordinate and publicize participation in the Washington Youth Tour.
• Maintain and update the Cooperative’s website.

Skills, Experience, and Education Requirements:

• Bachelors’ degree in Communications, Public Relations, Journalism, Mass Communications, or related field /li>
• Three years of experience in public relations or communications involving regular interaction with public officials, media, and advocacy groups
• Excellent communication skills
• Passion for social media and proficiency with major social media platforms and management tools
• Proficiency with video and photo editing tools, digital media formats, and HTML
• Public speaking and presentation skills
• Proficient in Adobe Creative Cloud, Canva, video editing software, WordPress, Microsoft Office, and Google Analytics
• Proficient with managing campaigns on multiple social channels such as Facebook, X and YouTube
• Proactive, well-organized planner who can work independently or in team settings
• Ability to manage multiple deadlines and work in fast-paced environment
• Team player with a can-do attitude that thrives on collaboration and contribution
• Proficient in AP Style

Working Conditions and Physical Requirements

• Light work. Involves sitting most of the time; walking, standing, and exerting up to 10 pounds of force frequently.
• Required to be available and accessible to work irregular hours during emergency situations.
• Requires travel both inside and outside the cooperative’s service territory.
• Work may require occasional weekend and/or evening work.
• Requires talking, hearing, standing for sustained periods of time, and walking.
• Required to have close visual acuity to prepare and analyze data and figures; transcribe; read and edit extensively; and view a computer terminal.
• Must be able to communicate clearly and accurately and possess good hearing.